Less than three months before Sgt Pepper was released, on 12 March 1967, the Observer took a bemused look at the craze for military uniforms. ‘Pop patriotics? Dandyism? Consolation for having missed national service?’ There was plenty of brocade, brass and scarlet on show in the pictures, in which ‘very pale young men’ (and the occasional woman) struck fey or faintly confrontational poses.
Interrogated about what it all meant, the military fashion purveyor of choice, 26-year-old Ian Fisk of Portobello Road boutique I Was Lord Kitchener’s Valet, responded laconically. He didn’t know where the craze came from, wouldn’t reveal where he got his stock and, ‘What next? He doesn’t care.’
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